Google reviews are one of the most powerful tools for local businesses. They influence whether customers choose you over a competitor, and they directly affect how high you rank in local search results. The challenge? Getting customers to actually leave them.
Why Google Reviews Matter So Much
When someone searches for a local business, Google displays star ratings prominently in the results. A business with 50 five-star reviews will almost always win clicks over one with 3 reviews and no response from the owner.
Reviews serve as social proof. They tell potential customers that real people have used your service and had a good experience. That kind of trust is worth more than any ad you could run.
Strategy 1: Just Ask
It sounds simple because it is. Most happy customers are willing to leave a review — they just don't think of it on their own. Ask them directly after a positive interaction.
The key is timing. Ask right after you've delivered great service, when the experience is fresh. Whether it's in person, over the phone, or in a follow-up email, a simple "Would you mind leaving us a Google review?" works surprisingly well.
Strategy 2: Make It Easy
Don't assume people know how to find your Google review page. Create a direct link to your review page and share it everywhere:
- In follow-up emails after a job is completed - In text messages (with permission) - On a printed card you hand to customers - On your website with a clear "Leave a Review" button
Google provides a shortcut link through your Google Business Profile that takes customers straight to the review form.
Strategy 3: Respond to Every Review
When business owners respond to reviews, it shows future customers that you're engaged and that you value feedback. Respond to positive reviews with genuine thanks. For negative reviews, respond professionally and offer to make things right.
This also encourages more reviews because people see that their feedback is acknowledged.
Strategy 4: Use Follow-Up Emails
If you collect customer email addresses, send a brief follow-up email a day or two after service. Thank them for their business and include a direct link to your Google review page. Keep the email short and personal.
Strategy 5: Feature Reviews on Your Website and Social Media
When you share and celebrate customer reviews publicly, it reinforces the behavior. Customers who see their review featured are more likely to refer others who will also leave reviews.
What NOT to Do
- Never buy fake reviews — Google detects them and will penalize your listing. - Never offer incentives for reviews — This violates Google's policies. - Never ignore negative reviews — Address them professionally and constructively.
Ready to Build Your Online Reputation?
Getting more reviews is part of a bigger strategy. If you need help setting up your Google Business Profile, building review funnels, or improving your online presence, let's talk. We'll help you turn happy customers into your best marketing asset.