Your website is often the first impression a potential customer has of your business. If it's missing key elements, you're leaving money on the table. Here are the 10 things your site absolutely needs.
1. Clear Contact Information
Your phone number, email, and address should be easy to find — ideally in the header or footer of every page. If customers have to hunt for how to reach you, they'll go somewhere else.
2. Mobile-Responsive Design
More than half of all web traffic comes from mobile devices. If your site doesn't look and work great on a phone, you're turning away the majority of your visitors.
3. An SSL Certificate
That little padlock icon in the browser bar matters. SSL encrypts data between your site and visitors, and Google uses it as a ranking factor. Without it, browsers will warn visitors that your site is "not secure."
4. Fast Loading Speed
If your site takes more than three seconds to load, nearly half your visitors will leave. Optimize images, use quality hosting, and minimize unnecessary scripts.
5. A Clear Call to Action
Every page should guide visitors toward a specific action — whether that's calling you, filling out a form, or booking an appointment. Don't make them guess what to do next.
6. An About Page
People want to do business with people, not faceless companies. Share your story, your team, and what makes you different. Build trust before they ever walk through your door.
7. Customer Testimonials or Reviews
Social proof is powerful. Feature real testimonials from happy customers on your site. It reassures new visitors that they're making a good choice.
8. Service or Product Pages
Don't lump everything onto one page. Give each service or product its own dedicated page with detailed information. This helps both your customers and your search rankings.
9. A Blog or Resources Section
Regularly publishing helpful content builds trust, establishes expertise, and gives search engines fresh content to index. Even one or two posts a month makes a difference.
10. Analytics Tracking
You can't improve what you don't measure. Install Google Analytics (or a similar tool) so you know how many people visit your site, where they come from, and what they do once they arrive.
How Does Your Website Stack Up?
If your site is missing several of these essentials, it might be time for an upgrade. Contact us for a free website review and we'll show you exactly where you stand and how to improve.